A private family memory vault

The photos survive.
The voices don’t.

Hearth keeps the voice. Your father taps a photo, says whatever it stirs up, and that voice is saved to that photo — forever. One tap. No typing.

Grandpa’s laugh. The way Grandma tells the story of how they met. No group chat gets those back.

Honest status: Hearth works end to end and is running in production — but it isn’t open yet. Exactly one family uses it: the one that built it. Early families are let in by hand, a few at a time.

Every “family app” is really a photo app. But the thing a family loses forever is the voice.

Pictures get backed up by three companies at once. Nobody is keeping the sound of how your grandmother says your name — and when she’s gone, that’s the part you’d give anything for. Hearth exists for that one thing: to keep the voices while there’s still time.

A photo, a voice, and it’s kept

Three taps from a moment to something your family still has in forty years.

STEP 01

Snap the moment

Take a photo, or pull one from your library. Nothing to arrange, no album to name, no caption required.

STEP 02

Say something

Hold the button and talk. Then tag whose voice it is — because the best stories get recorded on somebody else’s phone.

STEP 03

It’s kept

Photo and voice land in your family’s feed and stay there — in a private vault only your family can open. An archive, not a timeline.

Built for the person who “can’t use the apps”

Every family app dies the same way: the people it’s really for can’t get in. So Hearth is split down the middle — rich capture for the ones who take the photos, near-zero effort for the ones whose voices matter most.

If you’re the one who organizes

Capture everything

You’re the keeper: the daughter, the grandchild, the person who already sends the photos to everyone.

  • Record on your phone, tag it as theirs. Grandpa never touches anything — his story is still filed as his voice.
  • Add people who have no phone. A family member can exist here without an account — and claim it later if they ever want one.
  • Invite by email or a spoken code. Ten characters you can read down the phone to someone who’s confused by links.
If you’re the grandparent

There may be nothing to install

The easiest interface ever invented is talking. The second easiest is reading a letter that arrived on its own.

  • A letter every Sunday. The week’s photos and voices, by email. Press one to hear your grandson. No app, no password.
  • If you do use the app: big type, one screen, and a sign-in code by email — nothing to remember, nothing to invent.
  • Speak, don’t type. Answering is a tap and a sentence, not a keyboard the size of a stamp.
InboxSunday, 17:00
Grandpa Jaan’s voice, and this week at The Tamm Family
Hearth <updates@takehearth.com>

Dear Jaan, here’s your family’s week.

Mia’s voiceon the photo from the lake — 0:31
Anna’s voice“the whole story again” — 0:42
Two photos and two voices this week. Reply to this email and it reaches the family.

The week, delivered as a letter

The part of Hearth an elder never installs anything to use. It arrives on its own, every Sunday evening.

Voices lead, photos follow. Each voice gets its own named line — “Mia’s voice” — because a photo-only email is every other family app.

A quiet week sends nothing. Silence beats a hollow email. Nothing here is trying to earn a daily open.

Built to be readable. Large type, high contrast, and no app-store detour between someone and their family.

Not a marketing line — the architecture

Family life is the most personal thing there is, which is exactly why it doesn’t belong on a platform that sells attention.

Private by construction

Every photo and every recording sits behind your family’s membership check. Media is never public and never guessable — the link a mail client fetches is signed and expires.

No ads. No mining.

Nobody is targeting your mother with anything. There’s no advertising business here to feed, and no third party learning who your family is.

No scoreboard

No follower counts, no algorithmic feed, no infinite scroll, nothing to win. Presence over metrics — a lamp-lit room, not a casino.

Paid for by the family

The plan is a single subscription paid by whoever organizes — never by the elder — plus things you can hold, like a printed book of the year. You are not the product.

What Hearth will never do

  • Sell or share your family’s data
  • Show ads, ever
  • Rank your family with an algorithm
  • Turn affection into a public score
  • Track what you look at, or for how long
  • Make the elder’s experience worse to please a power user

Early, and told straight

Hearth is built by one person and isn’t open to the public. Here’s the honest line between what runs today and what doesn’t yet — the same list the project keeps for itself.

Working today Live

  • Sign in with a code sent to your email — no password to invent
  • A family feed: photos, captions, and a heart that isn’t a score
  • Voice recorded onto a photo, tagged with whose voice it is
  • Family members who have no account at all, and invites that later claim them
  • Private media storage; links that expire
  • The Sunday letter — sent for real from production, to an elder with no account

Not yet In progress

  • No App Store or Play Store listing — early families are set up by hand
  • No subscription, no payments, nothing to buy
  • Printed yearly books and the elder’s photo frame are still just the plan
  • Used by exactly one family so far, and it is the author’s own

Whose voice would you want kept?

If there’s someone in your family you’d hate to lose the sound of, say so — that’s the whole application. Early families get in a few at a time.

Ask for an early invite

Writes to a person, not a mailing list. No newsletter, no drip campaign.